Among investment trends of 2017, the
artificial intelligence to become the hope of all people, even Buffett also
began to join them.
February 9, claiming "only to invest the
technology that they understand," Buffett investment company Berkshire -
Hathaway under the United States, the largest jewelry group Richline, announced
this spring will launch smart jewelry Ela.
Which means that the garment industry will
usher in the second spring, or means that the ancient and huge jewelry industry
is about to begin to change?
For the reason to invest in smart jewelry
Ela, Buffett said in an interview with CNBC television that "jewelry is an
industry that has been in existence for thousands of years and invests it in a
safe way." Increasing the elements of science and technology is to upgrade
some things what we all know and love, make it more in line with today's times.
So, are there any value to invest smart
jewelry, and its future development prospects?
What is the value of smart jewelry
investment?
Ten thousand people may have ten thousand Hamlet.
For jewelry, many people's minds are
defined as Cartier, Chow Tai Fook, or diamonds and emerald. In fact, jewelry is
not only a collection of luxury goods, many sub-sectors are trying to change
its traditional image to fashion jewelry and smart jewelry as an example.
A typical representative of fashion jewelry
for the 2016 annual income of 270 million Euros was in the NASDAQ OMX
Copenhagen Stock Exchange listed fashion jewelry Pandora.
This year in 1982 in Copenhagen, Denmark
founded the jewelry company, design, production and sales users can own with
the silver hand with beads-based fashion jewelry, at present, six continents in
the world more than 100 countries and regions on sale, and has more than 8,100
points of sale, 2016 by the end of the market value of 13 billion US dollars
more than TIFFNAY and Chow Tai Fook become the world's largest jewelry company.
It grows even more than the fast fashion leader ZARA and sports brand star
ADIDAS. At the same time, TIFFNAY, Chow Tai Fook and other jewelry brand is a
continuous quarterly decline in revenue.
Another area of subdivision is that we
are talking about today's smart jewelry, also rising and becoming a trend.
In 2012, the concept of smart jewelry was
quietly born under the influence of the wave of wearable equipment called the
next outlet.
From 2013 onwards, smart jewelry first from
the United States blowing a wave, but the basic are only try stage, are early concept
products, such as the US brand CUFF in 2013 launched a security for the demand
for jewelry products, all raised After a no progress so far.
In 2015, smart jewelry began to hot.
In January 2015, the US smart ring brand
RINGLY received a well-known investors in Silicon Valley Andreessen Horowitz
and other joint investment of 5.1 million US dollars A round. It was a year ago
that it had won $ 1 million in angel investment after winning all the chips.
In October 2015, the mobile Internet
entrepreneur Wang Jie Ming and Italian jewelry poet Marco DalMaso in Milan,
issued a smart jewelry brand TOTWOO, the product "Hearts" emotional
connection function as the theme, with precious metals and precious stones by
jewelry rules introduced a series of products, Such as "bloom"
bracelets, necklaces, etc., has been in China received 10 million CNY of
investment.
In November 2015, VINAYA in London
announced a $ 3 million seed round investment. Investors include the world's
leading fashion electronics business NERAPORTER early investors Carmen
Busquets. It launched the main call to remind the ring can be used dual
jewelry. The price is nearly $ 400.
In addition, there are jewelry brand Zhou
Dasheng cross-border to do a copy of the smart children's jewelry and do a lot
of chips; A shares listed in the gold culture at the end of a grand conference
called full access to smart jewelry, launched for the Elderly Healthy Smart
Ring ACARE. ZTE's subsidiary also launched a smart ring brand to follow RINGLY.
In 2017, Buffett in the holdings of Apple
shares at the same time, suddenly announced to enter the smart jewelry.
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